Legal information
Cookie Policy
Cookies are small files a website stores in your browser. This page gives you a complete overview of everything estela.cz stores, what it is for, and how to change your choice at any time.
In brief
- Without consent we store only what the website needs to work — your cookie choice and preferred appearance.
- Traffic measurement and marketing technologies run only after your consent.
- We remember your consent for 12 months; if you decline, we will not ask again for at least 6 months.
- You can change your choice at any time using the Cookie settings button.
01 What cookies and similar technologies are
Cookies are small text files a website stores in your browser and reads on your next visit. The website also uses localStorage — a similar browser storage covered by the same rules. Storing anything beyond what is strictly necessary requires your prior consent under Section 89(3) of Czech Act No. 127/2005 Coll., on Electronic Communications.
02 Strictly necessary — no consent required
These items keep the website working, so no consent is required for them.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| estela-consent | localStorage | remembers your cookie choice | 12 months |
| estela-theme | localStorage | remembers your preferred appearance (dark / light) | until deleted in your browser |
03 Statistics — only with your consent
With your consent we measure traffic with Google Analytics 4 by Google Ireland Ltd. The data shows us how visitors use the website and helps us improve it. Reports are kept in the tool for 14 months; data may be transferred to Google LLC in the USA under the EU-U.S. Data Privacy Framework, with standard contractual clauses as a fallback.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | distinguishing visitors | 2 years | |
| _ga_* | maintaining session state | 2 years |
04 Marketing — only with your consent
With your consent we use Google Ads and Sklik (Seznam.cz, a.s.) to measure campaign performance and to remind you of our services through ads. Without consent these technologies do not run at all.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads conversion measurement | 3 months | |
| Seznam.cz identifiers (sid and others) | Seznam.cz | Sklik retargeting and conversion measurement | per Seznam.cz documentation |
The exact list matches the deployed measurement codes and will be verified when they are activated; we keep this table up to date.
05 Managing your choice
On your first visit, the consent banner asks for your choice. We remember it for 12 months; if you decline, we will not ask again for at least 6 months. Withdrawing consent is as easy as giving it:
- click at any time — you will also find the button in the website footer;
- you can delete cookies at any time directly in your browser settings.
Third-party processing is described in the Google privacy policy and the Seznam.cz privacy policy.